winter 1958
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Japanese fairy tale about a bear cub who would rather play than help his parents with house chores.


In 1958, five years after public television was opened for Japan, animated/live-action hybrid commercials for Momoya brand food started to air. These commissioned commercials from Tanuma Noriko, an actor/comedian, contained his persona caricature "Norihei Miki." The advertisements were a success (and branched into newspaper comic flyers) filled with puns and parodies. The commercials were continually made for over a half century and featured over 300 characters but a core of 7 were most reoccurring.
A short film based on the folktale of the same name and directed by Waichi Toba (鳥羽和一).

Carpenters, painters and silversmiths crafted a piece of fine wood into a beautiful girl that miraculously turns into a young living woman. Then the quarrel begins...



